A Look Behind the Scenes: What Does "AddiesKin" Mean to Us? ✨
Dear Watch Enthusiasts, 👋
In recent weeks, we have been closely following your numerous comments, discussions, and the wonderful feedback regarding our new name "AddiesKin." It fills us with immense joy every time to see the passion and dedication with which you support our brand. Every single one of your voices matters to us.
Some of you have been wondering what exactly is behind this new chapter. A well-known reviewer recently hit the nail on the head in a beautiful review, shedding light on the true story behind the name. We would love to share that with you today. 📝
At first glance, many might have thought of the English word "Skin" when hearing "Kin" – which is a quite natural association for a dive watch! However, our true inspiration goes much deeper: 🌊
"Kin" in English stands for family, kinship, and community (as in "Next of Kin"). 👥❤️
When we chose this name, we had a clear vision: We no longer wanted to be just a watch brand, but a community. Each and every one of you who wears our watches belongs to this large, worldwide family of watch enthusiasts. "AddiesKin" is our tribute to you – our community. 🌍
We are incredibly grateful for your openness, your discussions, and your loyalty. Without your passion, we wouldn't be where we are today. Let's write this next chapter together! 🚀
What do you associate with the Addies family? Feel free to share your thoughts in the comments! 👇
Your Addiesdive Team
